As I was considering writing this article, Grammarly sent the word for the day (No surprise is it I’m hooked on this app?) which was “whataboutism.” I’d never heard the term before, but then I’ve found there’re no coincidences in my world. The definition is a conversational tactic in which a person responds to an argument or attack by changing the subject to focus on someone else’s misconduct, implying that all criticism is invalid because no one is completely blameless. Excusing your mistakes with “whataboutism” is not the same as defending your record.
The business world is running amuck with engagement “whataboutism” even with all the research, attention, time, and money thrown at the issue.
Of course, it’s tempting to point fingers at your company. They do have a responsibility to generate an atmosphere conducive to producing work commitments. But an engaged workforce also demands commitment from every employee—not a fast, impulsive “yes”—but steadfast, everyday attention.
Ask yourself the following question to see how culpable, or not; you are in the engagement crisis. Read More→